Kara Kuryllowicz, a foremost expert & professional case study writer, joins us on the B.S. podcast to share tips & tricks for creating customer case studies that actually help you close sales deals. Learn what goes into a good customer case study, how to get your customers to agree to participate, and the kinds of information you need to include to write a case study that will help you close deals.
We had so much fun with Roya Rodeick, that we had enough for another podcast! We continue our conversation with some insight into the cardinal sins of content marketing, how to think about performance goals, the basic idea behind content marketing and what exactly it does for your business (spoiler alert… it’s not supposed to generate sales leads)and whether or not to require people to fill out a form to access your content.
Roya Rodeick joins us on the BSin’ with B.S. podcast to talk through all things content marketing for the software industry. We talk about what works, what doesn’t, the importance of thought leadership, how content creation helps drive traffic to your website, and the need to balance customer-focused work with content production for your business.
Shannon Albright joins us on the pod this week to chat all about building your software company’s first user conference from the ground up. Hear all about who needs to be involved, where to host it, how much it’s going to cost, things you’ll need to watch out for, and other super handy tips.
Alan Gunn brings some Southern charm to the Brand Syntax podcast with tips for entrepreneurs in the B2B software space. Hear from this 30-year software industry vet about the things you need to watch out for as you start to grow & scale your business.
Amber Witherbee joins us this week to talk about the trials, tribulations, and lessons learned from scaling her B2B sales team from 2 to almost 50 in under 2 years. Tune in to hear from this 17+ year sales leader about how critical it is to have sales enablement & training and the things you should keep in mind as a business as you look to scale your sales/marketing team.
For niche companies in the oh-so-competitive B2B software marketplace, the vast majority of marketing tips don’t plug-and-play with your customers without some tweaks. Read more for the 4 marketing strategy tips we recommend.
While many businesses focus marketing goals and ROI calculations on short-term yields such as the number of leads, it is necessary to set a mixture of short-term, mid-term, and long-term goals. Marketing is not something that happens overnight and must be prioritized as a long-term strategy, which can be difficult when you’re not seeing results. You can’t treat it like sales with a pipeline and deals. You have to treat it like a 401k. Sure, you’ll see some immediate gains, but in reality, plan for your investment there to compound and grow over time (probably several years).