B2B Software User Conference DIY

Shannon Albright joins us on the pod this week to chat all about building your software company's first user conference from the ground up. Hear all about who needs to be involved, where to host it, how much it's going to cost, things you'll need to watch out for, and other super handy tips.

Today's Speakers:

Kristen Ortwerth

Strategic marketing pro with a passion for transforming marketing departments and initiatives into key strategic assets for B2B software organizations.

Kalli Sutton

Enthusiastic marketing & corporate events manager with years of planning, budgeting, execution, advertising, and public relations for B2B software organizations.

Shannon Albright

Passionate, data-driven marketing professional with a demonstrated history of success in B2B marketing and demand generation.