Business is becoming increasingly competitive. You already know that conferences, trade shows, and fairs help boost your business’s visibility. What you might not know is that hiring the perfect event manager is often just the thing needed to give your business the edge and help your brand outshine your competitors.
Why You Should Consider Fractional Event Management Read More »
One of the interesting things about many businesses is how repurposing content and information from virtual events to create on-demand content is often overlooked.
Turning Information from Virtual Meetings and Events into Valuable On-Demand Content Read More »
Kara Kuryllowicz, a foremost expert & professional case study writer, joins us on the B.S. podcast to share tips & tricks for creating customer case studies that actually help you close sales deals. Learn what goes into a good customer case study, how to get your customers to agree to participate, and the kinds of information you need to include to write a case study that will help you close deals.
Creating B2B Case Studies That Actually Close Deals Read More »
Technology is now the key to planning successful events and meetings. As the reliance on technology grows, you can now simplify an otherwise mostly manual process using event management software. It saves time, helps prove event success, and provides increased data and analytics.
Picking the Right Event Management Software Read More »
We had so much fun with Roya Rodeick, that we had enough for another podcast! We continue our conversation with some insight into the cardinal sins of content marketing, how to think about performance goals, the basic idea behind content marketing and what exactly it does for your business (spoiler alert… it’s not supposed to generate sales leads)and whether or not to require people to fill out a form to access your content.
Why You Need to Invest in Content Marketing – Part 2 Read More »
Roya Rodeick joins us on the BSin’ with B.S. podcast to talk through all things content marketing for the software industry. We talk about what works, what doesn’t, the importance of thought leadership, how content creation helps drive traffic to your website, and the need to balance customer-focused work with content production for your business.
Why You Need to Invest in Content Marketing – Part 1 Read More »
Not being able to host or attend the in-person events that you were anticipating when you planned your annual budget may have you wondering what to officially do with your 2020 events budget.
So, What Do You Do with Your 2020 Events Budget? Read More »
Virtual meetings and events enable remote teams and support global companies, providing unique opportunities to engage with customers and colleagues no matter where they are in the world.
Everything You Should Know – And Do – When Hosting An Online Event Read More »