One of the interesting things about many businesses is that they spend large chunks of their time creating what amounts to the same content over and over again. The truth of the matter is that in many cases you can repurpose the information you used for a virtual meeting or event and turn it into on-demand content.
Start Recording
The next time you are prepping for a virtual meeting or event take a long look at the technology you’re using. You’ll notice a record option. This option could well turn into one of the most important things you use all year. Get into the habit of using it each time you host a virtual event. You won’t believe how much mileage you get out of each recording. Not only will these recordings lead to the generation of a great deal of highly valuable on-demand content, but can also help you come up with fascinating topics for your next virtual event.
You’ll be amazed by the amount of on-demand content you generate once you hit the record button.
Types of On-Demand Content You’ll Generate
You won’t believe the sheer volume of on-demand content you generate during a single virtual meeting or event.
Infographics
You likely create a few infographics for each virtual meeting you conduct. Infographics became popular alongside PowerPoint presentations because they allowed the meeting’s host to quickly illustrate a point they were trying to make. It turns out that the same infographics you use during a meeting with your marketing team or product development managers can be quickly converted into high-value on-demand content. All you have to do is take the infographic you used in the meeting and incorporate it into your web content.
- The benefits of converting infographics used for a meeting into on-demand content include:
- They attract a visitor’s eye to a particular topic you want them to notice
- They are easy to share on your favorite social media sites
- Fans of your business will likely share the infographics, which helps attract new customers
- The shareability of infographics do wonders to boost your SEO and overall visibility
- Infographics are easy to embed in your content
White Papers
White papers are something many business owners overlook when they’re exploring the different types of on-demand content they can create.
If you’re hosting a virtual meeting that involves collecting data about a particular topic followed by a comprehensive discussion, you can likely repurpose the meeting content into an effective white paper. Once you’ve finished writing the white paper, you should have an in-depth piece of content that helps you establish yourself as an industry expert while also improving the overall reliability of your business’s brand.
While improving your brand and establishing yourself as an industry leader is the most important purpose that white papers serve, they also have other benefits, including:
- Helping you establish and build a viable mailing list
- Lead generation
Blogs
You probably already know that a business blog is an important aspect of your marketing program. Not only does the blog provide you with a platform that allows you to continuously post the new content search engines like Google look for when determining SEO, but the blog also provides your customers with a reason to continually visit your website.
The problem many business owners like yourself struggle with is figuring out what topics you should blog about. Your virtual meetings/events can help.
When you look at the minutes of your meeting, you’ll notice that they serve a secondary purpose. In addition to helping you keep the virtual meeting on track, they also provide you with a useful outline for one or more blog posts. All you have to do is write a few paragraphs of content for each of the minute’s bullet points.
Once you’ve finished turning the minutes from your virtual meeting into a few blog posts, it’s worth looking at the questions that were asked during the virtual meeting. It’s highly likely that these questions will trigger ideas for future blog posts.
On-Demand Library
Don’t assume that the only on-demand content you can create from your virtual library is written content. It’s possible for a single virtual meeting to generate a treasure trove of video content that will do wonders for both improving your brand and boosting your business’s visibility. While you should record and save all the video footage from your virtual meeting, you don’t have to add one long video to your on-demand library. Editing software exists that allows you to take all the video footage from the meeting and shorten it into bite-sized videos your target market will love.
The benefits of converting the video footage collected from your virtual meetings and events and turning it into an on-demand library include:
- An extremely high ROI
- A massive increase in conversions many of which will lead to both initial sales and return customers
The videos help establish a solid, personal connection between yourself and your target market. This connection establishes trust and does wonders to build your brand
In the past, some businesses have been reluctant to post videos to an on-demand library because they didn’t think it would do anything to boost their SEO. The opposite is true, it turns out that the short video clips you collect from your virtual meetings will boost your SEO. Google loves videos. According to Moovely, a good video that you post to your landing page makes it 53 times more likely to appear on the first page of Google search results.
You don’t have to limit yourself to incorporate the videos into your web content. You should also post them to your social media accounts and encourage your followers to share them. Make sure you pair the videos with a good caption and relevant link.
In addition to becoming a useful tool in your on-demand content library, you can use the videos you’ve collected from virtual meetings and events as employee training and development tools.
Need more information about how you can convert the data you use for virtual meetings and events into useful on-demand data? Contact BrandSyntax. We love working with business owners just like yourself.
Our team of marketing experts will work closely with you and teach you how to create content that results in record-breaking sales.Contact us Brand Syntax to learn more about how our B2B marketing software can help you achieve the biggest bang for your email marketing efforts.
