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Why You Should Consider Fractional Event Management

Business is becoming increasingly competitive. You already know that conferences, trade shows, and fairs help boost your business's visibility. What you might not know is that hiring the perfect event manager is often just the thing needed to give your business the edge and help your brand outshine your competitors.

The important thing to remember is that anyone can call themselves an event manager. To generate the kind of outstanding results you crave, you must align yourself with an event manager who has the experience needed to turn every event you’re involved with into a marketing boon! 

When it comes to aligning yourself with an outstanding and effective fractional event manager, you won’t go wrong when you turn to Brand Syntax.

If you’re considering a live or virtual event in 2021, the time to contact us about fractional event management is now!

There are several reasons you should consider adding Brand Syntax’s fractional event management to your marketing team.

Brand Syntax’s Fractional Event Management Services

We have the experience and tools needed to provide a wide assortment of event management services, including:

  • Total Event Program Management
  • Event Marketing
  • Event Branding
  • Event Communication
  • Event financial management
  • Logistics
  • Pre-Event Meetings
  • Post-Event Evaluation 
  • And more!

Moving Parts Don’t Upset Us!

Successful events must be dynamic. Creating a dynamic event requires having an enormous amount of moving parts. All the various parts have to connect at the perfect time for your event to go off without a hitch. 

Managing all these moving parts isn’t for the faint of heart… or the inexperienced. A single mistake and everything falls apart, which is why it’s so important that you take advantage of the years of hands-on experience a Brand Syntax marketing event manager has to offer. 

Connecting with our event manager is the best way to make sure your event appeals to your target market and that it promotes your brand.

Good event management that’s handled by a qualified manager is the best way to make sure all the various parts of your event meld together. The entire planning process will go smoother and the final result is an event that goes smoothly and generates the ROI you desire. 

There’s No Substitute for Experience

You’re the master of your business. You’ve built it from the ground up. It’s your baby so it’s easy to understand why you want to maintain control of the event you’re planning. We understand how difficult it is for you to take a few steps back from your live event and let us work our magic.

We care as much about your event as you do. We love marketing events and bring an endless supply of passion and energy to the table. Best of all, we have the experience needed to make your next event goes off without a hitch.

Enlisting our fractional event management services doesn’t mean you’re losing control of the event. You can still play an active role in the planning process, but your event will benefit from our expertise. Having a seasoned event manager in your corner ensures that the event is:

  • Organized in such a way that one aspect of it flows smoothly into the next
  • Perfectly marketed
  • Reflects your brand 
  • Properly budgeted
  • Knowledge of how current technology can be used to improve your event

The best thing about hiring us is that you can stop worrying about overhead and the unexpected costs such as salary, benefits, overtime, and travel expenses that add up when you have to hire someone to pick up the slack while you attempt to plan an event on your own.

Having us in your corner allows you to focus on the aspects of running your business that you excel at while we take your plans and turns them into an event you’ll be proud of.

You’ll Love Watching Your Events Take Shape

It’s one thing to say you want to hold an event that will help you promote and build your business. It’s another to figure out the actual scope of the event. 

The first thing we do is study your plans and smooth them out. Once we have a handle on what you’re after, we sit down with you and have a frank discussion about what you’re goals are for the event and how large a budget you have at your disposal. We use this information to start shaping an event that is based on your dream but above and beyond what you imagined.

As fractional event managers, we strive to provide suggestions that will make your event more appealing or accessible to your target market. 

We Reduce the Overall Cost of Your Marketing Event

One of the best things about hiring us as your fractional event manager is that we have the resources and knowledge needed to keep operating costs under budget. 

We understand exactly what it takes to stick to an event budget. One of the very first things we’ll discuss with you is your vision for the event and what your current budget is. We look at these two things and highlight potential problems that could negatively impact your budget. We’ll then discuss more economical options.

Another way we help you save money is with our knowledge of fair market price for everything events related. This can range from event management tools and software to supplies, venues, menus, booth vendors, and more. Having years of experience working across the nation for all of these items helps us negotiate the best possible price for your event.

The last thing you want is for your leading competitors to put together an event that outshines yours. Contacting us today is the best way to prevent that from happening. The sooner you contact us, the sooner we can go to work and create an event that not only makes you proud but which will also serve as your best marketing tool. The time to contact us is now. We’re ready and willing to lend our expertise to your events.

About the Author

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