Why You Need to Invest in Content Marketing – Part 2

We had so much fun with Roya Rodeick, that we had enough for another podcast! We continue our conversation with some insight into the cardinal sins of content marketing, how to think about performance goals, the basic idea behind content marketing and what exactly it does for your business (spoiler alert... it's not supposed to generate sales leads)and whether or not to require people to fill out a form to access your content.

Today's Speakers:

Kristen Ortwerth

Strategic marketing pro with a passion for transforming marketing departments and initiatives into key strategic assets for B2B software organizations.

Kalli Sutton

Enthusiastic marketing & corporate events manager with years of planning, budgeting, execution, advertising, and public relations for B2B software organizations.

Roya Rodieck

Content marketing expert published in Forbes, Yahoo Finance, Business Insider, and more. Specializes in long-form copywriting and content strategy for B2B software marketing.