Creating B2B Case Studies That Actually Close Deals

Kara Kuryllowicz, a foremost expert & professional case study writer, joins us on the B.S. podcast to share tips & tricks for creating customer case studies that actually help you close sales deals. Learn what goes into a good customer case study, how to get your customers to agree to participate, and the kinds of information you need to include to write a case study that will help you close deals.

Today's Speakers:

Kristen Ortwerth

Strategic marketing pro with a passion for transforming marketing departments and initiatives into key strategic assets for B2B software organizations.

Kalli Sutton

Enthusiastic marketing & corporate events manager with years of planning, budgeting, execution, advertising, and public relations for B2B software organizations.

Kara Kuryllowicz

A B2B case study writer and content specialist uses her business journalism expertise, experience, and natural curiosity to create effective content for B2B software companies.