Kara Kuryllowicz

Preparation is the key to effective B2B case studies. Your case study writers need to do their homework! Talk to the account managers before you interview the customers. ALWAYS prepare the questions and share them with the customers well before the interview. Find out more about how to interview customers, what you need in a B2B case study writer and why format and design are SO important.

B2B case studies help close sales because your clients are telling prospects how your software solved their problems and delivered measurable results. In this post, we look at how B2B buyers and prospects assess software providers and what makes B2B case studies believable and credible. We’ll also share tips on how to select customers for your case study and how to get customers to go public about their relationship with your company in a case study.